Bobby SEO king emblemBobby SEO
Brand book PDF
Brand book · version 1.0.0

The Bobby SEO visual identity, frozen and ready to use.

One King. One wordmark. Orange, white and near-black. Everything on this page is canonical — download it, ship it, and do not redraw it.

Download brand book (PDF)Asset library
Bobby SEO King emblem
01 · Logo system

Canonical logo treatments

The King emblem always stays full colour. Only the wordmark changes colour across treatments. The King master is illustrated raster artwork; genuine SVG vectors exist for the wordmark and the simplified icon derivative.

Bobby SEO king emblemBobby SEO
Bobby SEO king emblemBobby SEO
Bobby SEO king emblemBobby SEO
Bobby SEO king emblemBobby SEO

Clear space

= badge radius on all four sides

Minimum lockup

120px wide on screen / 30mm in print

Minimum emblem

24px · use the icon crop below 32px

02 · Colour

Palette

White canvas, one vivid orange accent, near-black type. No purple, no neon blue, no multicolour gradients.

Bobby Orange

#F85700

RGB 248 87 0

Primary accent, CTAs, SEO

Ink

#19120D

RGB 25 18 13

Headlines and body type

White

#FFFFFF

RGB 255 255 255

Primary canvas

Warm Accent

#FFECD9

RGB 255 236 217

Soft panels and eyebrows

Muted

#77685F

RGB 119 104 95

Secondary text

Border

#EBE5DF

RGB 235 229 223

Hairlines and card edges

Success

#269E5F

RGB 38 158 95

Positive states only

Print: Bobby Orange ≈ Pantone 165 C / CMYK 0-75-100-0. Ink ≈ CMYK 0-20-40-92.

03 · Typography

Type system

Wordmark · Montserrat 800

Bobby SEO

Wordmark only. Never body copy, never UI labels.

Display · Space Grotesk

Rank higher. Get found everywhere.

H1 48–64px, tracking -0.03em. H2 30–36px. H3 20–24px.

Body · Plus Jakarta Sans

Bobby SEO analyses your website, prioritises what to fix and tracks visibility across Google and AI answer engines.

Body 16–18px, line-height 1.6.

All three families are self-hosted from /fonts/*.woff2 — no third-party font CDN is used at runtime.

Do

  • Keep the badge perfectly round and uncropped.
  • Keep clear space equal to the badge radius on all sides.
  • Use the icon derivative below 32px.
  • Pair Space Grotesk headlines with Plus Jakarta Sans body copy.
  • Say AI-assisted content optimised for search.

Don't

  • Do not stretch, rotate or recolour the King.
  • Do not set the wordmark in another typeface or weight.
  • Do not make Bobby orange or SEO another colour.
  • Do not place the full-colour lockup on busy photography.
  • Do not promise guaranteed rankings or invent metrics.
04 · Language

Copy kit

One-liner

SEO and AI visibility for any website.

Short bio (160 chars)

Bobby SEO helps businesses rank higher on Google and get found in AI search — on any website, any platform, any CMS. bobbyseo.ai

Long bio

Bobby SEO is an SEO and AI visibility platform for any website. It analyses your site, prioritises what to fix, tracks keywords and competitors, and shows how often you appear across Google and AI answer engines. AI-assisted content, optimised for search.

CTA lines

Analyze my website · Start your visibility check · See where you stand today

Approved headlines

More Traffic. More Visibility. More Growth. · Rank higher. Get found everywhere. · Get found on Google and in AI.

05 · Asset library

Download the assets

Every canonical file is served from /images/. Click any tile to download.

Wordmark

7 files

Montserrat ExtraBold 800, outlined to true vector paths. Bobby is near-black, SEO is Bobby Orange.

Full colour

Full colour

SVG, true vector

Black

Black

SVG, true vector

White

White

SVG, true vector

Orange

Orange

SVG, true vector

PNG · 512px

PNG · 512px

PNG

PNG · 1024px

PNG · 1024px

PNG

PNG · 2048px

PNG · 2048px

PNG

Bobby SEO king emblem

Changelog

Bobby SEO visual identity

v1.0.0
Approved and frozen. Illustrated King in a full round badge, Montserrat ExtraBold 800 wordmark (Bobby near-black, SEO Bobby Orange), orange / white / near-black system, self-hosted fonts, complete PNG, SVG, icon and social matrix.
v0.3
Wordmark refinement: Montserrat 800, larger lockup, tighter spacing.
v0.2
Illustrated King mascot replaces the geometric badge (retired).
v0.1
First crown-only exploration (retired — do not reuse).

Reviewing the approval history? See the brand candidate page.